The Royal Parks
Florencia van Heck is a seasoned professional with experience in managerial roles spanning across event management, public relations, marketing, and cultural direction. With a background in art history and curatorial studies, Florencia has curated art shows, managed cultural events, and developed public relations strategies for various companies including The Royal Parks, Art Basel, and Los Inrockuptibles. Florencia has a strong track record of supervising staff, negotiating agreements, and coordinating sales and marketing activities to increase revenue and membership acquisition. Florencia's expertise in event planning, vendor management, and cultural curation makes their a valuable asset in the realm of arts and entertainment.
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The Royal Parks
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The Royal Parks is the charity responsible for managing and preserving over 5,000 acres of historic parkland across London, including valuable conservation areas and important habitats for wildlife. The Royal Parks are: Bushy Park (with the Longford River), The Green Park, Greenwich Park, Hyde Park, Kensington Gardens, The Regent's Park (and Primrose Hill), Richmond Park and St James's Park, We are also responsible for a number of other spaces in London including Brompton Cemetery and Victoria Tower Gardens.