Carla Royter

Carla Royter is an accomplished advertising professional with extensive experience in managing sales teams and developing advertising solutions across multiple media, including print, digital, and direct mail. Currently serving as Retail Advertising Manager at The San Diego Union-Tribune since March 2022, Carla oversees an advertising sales team that collaborates with local businesses and national agencies. Previous roles include Advertising Sales Manager at the Las Vegas Review-Journal, where management of sales teams focused on recruitment and real estate, and Advertising Sales Director at The Denver Post, emphasizing digital solutions. Carla also has a history of successfully leading sales teams at several other organizations, including The San Diego Union Tribune, East Valley Tribune, and Arizona Republic, while developing strategic marketing initiatives and maintaining departmental budgets. Carla's career began in 1991 as Advertising Director for Times Community News Group, showcasing a strong trajectory in the advertising industry. Carla possesses educational background from Ernest Holmes College and has participated in the American Press Institute.