Jonas Haggqvist

Jonas Haggqvist is an accomplished business leader with extensive experience in executive roles, currently serving as CEO of Parfym.se since December 2020 and as a Venture Partner at The Scale Factory since May 2020. Previously, Jonas was Managing Director at Oriflame Cosmetics for a decade, where responsibilities included driving digital transformation and organizational restructuring in Central Europe. As the Founder and Chairman in Tunisia, Jonas successfully established the brand in the market through digital strategies. Additional experience includes consultancy at Michael Page, sales analysis at iTell AB, and entrepreneurial ventures such as founding Lunchbussen AB. Jonas holds an MBA from London Business School and has participated in educational programs at Columbia Business School and other institutions, enhancing expertise in digital marketing and business management.