Michelle Collins is the Director of Digital Strategy at Healthcare Consultancy Group, a position held since 2025. With a strong background in digital engagement and project management, Collins has previously served as the Senior Group Digital Strategist at the same company, as well as the Head of Digital Solutions at Prime G. They hold a BA (Hons) in Marketing from Dublin Business School, which was completed in 2004. Prior roles include positions at Lightmaker, Dell, KMP Digitata, Insight, BLISS Digital, and Ashfield, where they contributed to various aspects of client services and digital strategy.
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