Allyson McKinney

Director Of Digital Advertising Operations at The Seattle Times

Allyson McKinney has a diverse work experience spanning over a decade. Starting in 2001, they worked as a Graphic Artist at Saybrook Advertising for a year before moving on to become an Account Executive at the Knoxville News Sentinel in 2002. From 2004 to 2005, they served as an Account Executive - Client Services at Metron North America. Allyson then joined Environmental Systems Corporation in 2008 as a Marketing Specialist, responsible for event planning and management. In 2010, they worked as an independent contractor Graphic Designer at FlutterToday.com, designing online advertising images. From 2013 to 2014, they held the role of Digital Optimization Specialist, Key Accounts at TN Media, where they shaped strategy and drove new business growth through digital marketing services. Allyson then became a Senior Digital Account Manager, Key Accounts at TN Media from 2014 to 2015. From 2015 to 2016, they worked as an International Client Success Manager, Australia at Adtaxi. Allyson then became a Client Success Manager, Team Lead at Adtaxi from 2015 to 2018. Finally, they currently hold the position of Director of Digital Advertising Operations at The Seattle Times since 2018. In this role, they built and established an in-house Ad Ops and Client Success team, emphasizing top-tier digital marketing services for Strategic Accounts.

Allyson McKinney completed their education at the University of Kentucky, where they obtained a Bachelor of Arts (B.A.) degree in Integrated Strategic Communications from 1997 to 2001. Prior to that, they attended Radford University in 1996-1997, studying Music Education. Allyson completed their high school education at Powell Valley High School from 1992 to 1996, graduating with a High School degree in College/University Preparatory and Advanced High School/Secondary Diploma Program. In addition to their academic qualifications, they have also obtained various certifications, including AI Powered Shopping Ads, Google Ads Display Certification, Google Ads Search Certification, Google Analytics 4 Certification, Google My Business Certification, Branded Content Certificate, Google Ads, and OMCP Certified Professional.

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Timeline

  • Director Of Digital Advertising Operations

    August, 2018 - present

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