Alexandra Edwards

Alexandra Edwards is a seasoned brand manager and customer experience professional with extensive experience in the cosmetics and retail industries. Currently serving as Brand Manager and Customer Experience lead at The Skin Bar since January 2024, Alexandra previously held the same title at Laseraid and co-founded UK Skin + Laser Clinics in 2018, contributing to its rapid growth and subsequent acquisition in 2020. Earlier roles include Head of Customer Experience at Wolf & Badger, where Alexandra improved service operations across multiple locations, and Longchamp Brand Manager at Hunt Leather, managing retail activities in Australia. Alexandra's educational background includes a Bachelor of Arts from the University of Sydney, a Certificate in Brand Management from London Business School, and a Diploma of Marketing from APM College of Business and Communication.