Lori Heiss Tiplady

Lori Heiss Tiplady is currently the COO & In-House Counsel at Strand Finance Inc. Prior to this, Lori held the position of Global Senior Vice President at Smiley Company where Lori created brand strategy for the Smiley brand and Rubik's Cube, overseeing various categories such as Toys, Publishing, FMCG, Promotions, Digital, Live Events, and Entertainment. With a background in law and a BA in English Literature, Lori has also worked in various high-level roles at companies such as Cancer Research UK, Shine Group, News UK, HIT Entertainment, Disney Channel, Chorion, Ragdoll, and The Licensing Company, showcasing their expertise in brand strategy, marketing, and business development across a range of industries.