Smiley is the original collaborator brand, our defiantly optimistic energy has inspired generations for over 50 years. 

The enduring positive impact of the most universally recognizable symbol in the world, represented freedom in the 1970s, defined music subcultures in the 80s and 90s and, in the 2000s, alongside our growing fashion and art status, became a vanguard of the digital revolution with the creation of the emoticons – a new visual form of communication. 

Turning 50 in 2022, Smiley is leading the way once again with the launch of a first-of-its-kind ­campaign Future Positive, working with brands across the globe to tackle worldwide social and climate injustice through sustainable and transparently-produced products.

Apparel & Fashion

Music

Social Impact

Smiley Company

Nicolas Loufrani

Usha Chauhan

Qi Lyu

Mark Cowland

Ian Burt

Lori Heiss Tiplady

Siyu Su

Darren Poulter

Franklin Loufrani

Chrystelle F.

Sabina Lenoble

Barth Montarello

Janet Martin

Lee Grace

The Leadership Team at Smiley Company provides strategic direction and oversight to ensure the company's continued impact and growth. This team focuses on high-level decision-making regarding brand collaborations, product innovation, global business management, and sustainability initiatives, thereby driving the company's mission to inspire optimism and tackle social and climate justice issues through creative and transparent product offerings.

Leadership Team

Marketing and Brand Management

Product Development

Leadership Team

About

Team members

Other teams at Smiley Company

Marketing and Brand Management

Product Development