Michael Routh

Michael Routh is an accomplished Account Director with extensive experience in social media strategy and brand management. Currently at Social Element, Routh has previously excelled as Account Director for Cadillac at Leo Burnett, where a new social strategy led to significant improvements in brand perception. Routh also managed social efforts for prominent brands such as Coca-Cola, launching initiatives like "Sprite Way" to support emerging artists. Additional roles include Digital Account Director at Hello Design for Tillamook, General Manager and Experiential Account Director at Imprint Projects for SONOS, and Brand Director at HD Buttercup, showcasing a diverse skill set in digital strategy, experiential marketing, and brand development across various high-profile companies. Routh holds a Bachelor of Business Administration in Marketing from Georgia State University.