Sophie Welsman

Sophie Welsman currently serves as the Director at The Sound, a global agency focused on consumer exploration, brand strategy, and product innovation, a position held since March 2016. Prior to this role, Sophie progressed through various positions at Fresh Squeezed Ideas from December 2013 to March 2016, including Associate Director, Senior Manager, and Manager, alongside roles as Strategist and Associate Strategist. Sophie's earlier experience includes an administrative role at Baker Real Estate from September 2012 to November 2013. Educational qualifications include a Marketing Week Mini MBA with Mark Ritson completed in November 2021 and a Bachelor of Arts in English Literature obtained from the University of Guelph in 2012, preceded by formative education at The Bishop Strachan School from 1992 to 2007.