The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. 

We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.

Brand Strategy
We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do.

Consumer Exploration / Market Research & Consumer Insight
We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives.

Product Innovation
We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.

We work for brands, brand owners and advertising agencies.

Driving growth through human intelligence.

The Sound

Simon Dannatt

Jerusha Bennett

Harjot Bassra

Dave Rees

The Creative Analytics Team at The Sound harnesses advanced data analytics and market research techniques to provide actionable insights and strategic recommendations. By combining quantitative analysis with creative thinking, they help brands understand consumer behavior, identify emerging trends, and drive product innovation. This team ensures that every strategic decision is rooted in deep consumer understanding and robust data analysis, ultimately helping clients achieve sustained growth.

Creative Analytics Team

About

Team members

Other teams at The Sound

Research and Consulting Team

Leadership Team