The Sports Marketer
Krista Scyphers is currently the Chief Client Officer at The Sports Marketer, where responsibilities include overseeing client success and growth through strategic partnerships and creative ideation. Prior experience includes roles at 160over90 as Vice President of Client Services and Senior Director, as well as engagement with WISE Chicago as a Board Member and Event Co-Chair. Krista has held positions such as Director of Business Development at BirdieBox and Senior Account Supervisor at Legacy Marketing, managing teams and devising marketing strategies for notable clients. Previous experience also includes roles in sponsorship and marketing at Players Sport & Social Group, digital advertising sales at Chicago Sun-Times, and event management at Chicago Travel Consultants. Krista holds a Bachelor of Science in Recreation, Parks, and Tourism Administration from California Polytechnic State University-San Luis Obispo.
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The Sports Marketer
The Sports Marketer is, at it's core, two very different, but very important, things: A - We are a knowledge-base that exists for BRANDS who are currently or potentially considering utilizing sports or music as a marketing medium. B - Utilizing Recreational Sports Leagues from across the US, we are a direct pipeline to the influencers within the most sought after demographic... the 18-40 yr old. -- When working with a league, property or brand, the greatest power you can obtain, is knowledge. Using data driven metrics with real world, relevant creativity and current marketing platforms, TSM provides the expertise, information, interpretation and execution that will drive brand sentiment, perception and sales. As for social influencers. We have more, than anyone. We have the ability (through adult recreational sports leagues and social groups across the US) to: - Quickly mobilize the trial of product, locally, regionally or nationally. - Release an army of ambassadors, whose implied endorsement for your brand, can, as witnessed time and again, move the needle greatly. Hundreds of thousands of Influencers, across the US. Let The Sports Marketer, help your brand.