Sportsman's Guide
Roni Refsdal-Smith is an experienced merchandise and product management professional with a strong background in the retail industry. Currently serving as Merchandise Manager at Sportsman's Guide since December 2019, Roni has previously held positions as Product Manager at Gander Outdoors, Apparel Buyer at Christopher and Banks, and Category Manager/Associate Category Manager at Cabela's, overseeing multiple apparel categories and managing the product lifecycle. Roni's career began as Visual Merchandising Manager at Boot Barn, where guidelines and standards were implemented. Roni holds a Bachelor’s Degree in Marketing from the University of Phoenix.