Sportsman's Guide
Roni Refsdal-Smith is an experienced merchandise and product management professional with a strong background in the retail industry. Currently serving as Merchandise Manager at Sportsman's Guide since December 2019, Roni has previously held positions as Product Manager at Gander Outdoors, Apparel Buyer at Christopher and Banks, and Category Manager/Associate Category Manager at Cabela's, overseeing multiple apparel categories and managing the product lifecycle. Roni's career began as Visual Merchandising Manager at Boot Barn, where guidelines and standards were implemented. Roni holds a Bachelor’s Degree in Marketing from the University of Phoenix.
Sportsman's Guide
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Sportsman’s Guide is a leading e-retailer of outdoor sporting goods including Hunting, Fishing, Shooting, Firearms and Ammo, Clothing and Footwear, Camping, Military Surplus, and Outdoor Living products. We are one part of a formidable outdoor adventure group selling top-name and private label brands through a powerhouse e-commerce business. Growing from a company that originated in our founder's basement to a major online and catalog retailer requires a lot of effort from many great people. These people are more than employees, they are our friends and neighbors, campers, and hunting buddies. We love the great outdoors, and we bring it with us when we come to work. Join us as we lead the way in delivering exceptional products, with the bonus upside of having access to our own playground of toys.