Erin McCracken

Erin McCracken currently serves as the Senior Vice President of Sales and Walmart Team Lead at Accenture, a position held since November 2021, focusing on managing Walmart's retail P&L and fostering growth in a challenging economic environment through strategic direction and team development. Prior roles include Vice President of Sales at The Stable, where Erin connected brands with consumers across various channels, and Senior Director of Brand Development at Accenture Song, providing consulting and support for Walmart vendors. Previous experience spans senior roles at ViacomCBS and Walmart, including expertise in retail development and category management within adult beverages and candy sectors. Erin holds a Bachelor of Science in Apparel Merchandising and Business from Indiana University Bloomington.