The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.Startups participating in our 3-9 month program will learn to leverage academic research to test, build, andscale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.

The Center for Advanced Hindsight at Duke University

Michael Levy

Thomas Brown

Scott Cook

Matt Trower

Leeyan Phillips

Dan Controller

Mariel Beasley

The Leadership Team at the Center for Advanced Hindsight guides the strategic direction of the Startup Lab, leveraging their extensive experience in entrepreneurship and behavioral economics to support early-stage health and finance startups. They play a crucial role in mentoring participants, facilitating access to academic research, and driving innovative approaches that enhance product development and user engagement.

Leadership Team

Research and Analysis

Creative and Development

Leadership Team

About

Team members

Other teams at The Center for Advanced Hindsight at Duke University

Research and Analysis

Creative and Development