The Startup Lab aims to smartly accelerate the development of early stage companies in the health and finance fields through integrating behavioral economics principles and experimentation methods into their business models and products.Startups participating in our 3-9 month program will learn to leverage academic research to test, build, andscale their products and understand their users’ decision-making processes so as to design products that powerfully impact the way their consumers form habits, make decisions, and interact with digital tools.

The Center for Advanced Hindsight at Duke University

Michael Levy

Thomas Brown

Scott Cook

Matt Trower

Leeyan Phillips

Dan Controller

Mariel Beasley

The Research and Analysis team at the Center for Advanced Hindsight specializes in applying behavioral economics principles to inform and enhance startup development in the health and finance sectors. Comprising a diverse group of behavioral researchers, the team conducts rigorous experiments and analyzes consumer decision-making patterns to provide insights that help early-stage companies build effective products and marketing strategies. Through their research, they empower startups to design solutions that not only meet consumer needs but also foster lasting behavior changes.

Research and Analysis

Leadership Team

Creative and Development

Research and Analysis

About

Team members

Other teams at The Center for Advanced Hindsight at Duke University

Leadership Team

Creative and Development