The Sustainable Agave Company
James Beveridge is an accomplished marketing professional with extensive experience in strategic marketing initiatives across various industries. Currently serving as Vice President of Marketing at The Sustainable Agave Company since May 2023, James leads efforts in brand growth, channel development, and lead generation in both B2B and B2C markets. Previously, as Director of Marketing for Flow Alkaline Spring Water from September 2018 to May 2023, James directed comprehensive marketing operations throughout North America. James also held several roles at Dyson from January 2015 to August 2018, culminating in the position of Retail Marketing Specialist. Earlier experience includes a role as Team Lead for Events Touring at Ram Trucks Canada from March 2013 to September 2015. James holds a degree from McGill University and a Certificate in Digital Marketing from George Brown College.
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The Sustainable Agave Company
Tequila production creates millions of tonnes of residual agave waste every year, negatively impacting the environment. To combat the issue, the Sustainable Agave Company upcycles the waste to make practical and sustainable biodegradable products. As an environmental leader, we are constantly searching for new and innovative plant-based processes to create our products. It is our goal to upcycle more than 5,000,000lbs of agave waste into exciting and practical biodegradable products.