Vicky Stor

Vicky Stor is a Digital Innovator in Marketing Strategy at PwC Nederland, focusing on customer-centric research for the 'Business Model Reinvention' proposition. Vicky also serves as Lead Innovation Consultant at The Talent Institute, leading multidisciplinary teams to accelerate organizational innovation. Previous roles include Innovation Strategist at NPO, where Vicky developed youth-centric media proposals, and Innovation Consultant positions at companies such as Louwman Group, Versuni, Nestlé Purina PetCare Europe, and Philips Lighting, conducting market research and supporting product development. Vicky's educational background includes a Bachelor's degree in Commercial Economics from Amsterdam University of Applied Sciences and additional studies in cross-cultural business skills.