Joanne Ward

Joanne Ward is an experienced consultant specializing in loyalty strategy, currently serving as a Consultant at The Tecsa Group since January 2024 and as a Podcast Panelist for The Loyalty Podcast since October 2019. With a background that includes consulting roles at New World Loyalty and as a self-employed independent Loyalty Strategy Consultant since 2016, Joanne has developed expertise in loyalty and partnership marketing through collaborations with leading global brands. Previously, Joanne held various leadership positions at Aimia, where responsibilities included global strategy and innovation in loyalty design, and served as Director of Network Planning and Design & Product Management at Air Canada. Joanne's academic credentials include a Bachelor of Commerce in Marketing from McGill University and additional studies in aviation management and marketing.