Michelle Clearwater is an experienced professional in audience consulting and marketing, currently serving as an Audience Consultant at The Tecsa Group since August 2024. Previously, Michelle held the position of Head of Global Insight and Head of Technology, Digital and Media Insight at GIG Retail, focusing on retail media technology integration and sales growth. During an extensive tenure at Aimia Inc from February 2008 to July 2020, Michelle contributed as Director of Shopper Marketing and Director of CRM Planning, providing strategic direction to major retail clients and delivering innovative loyalty solutions. Prior experience includes management roles at CNET Networks and 3Com, where Michelle led direct marketing campaigns across multiple regions. Michelle holds a Bachelor of Commerce in Marketing and Economics from the University of Otago.