George Vafeiadis

George Vafeiadis is a seasoned professional in CRM and digital marketing with extensive experience across various industries, including media, gaming, and hospitality. Currently serving as a Senior CRM Manager at The Telegraph, George develops A/B test plans, coordinates email testing activities, and utilizes predictive models to enhance subscription strategies. Previous roles include CRM Manager at Betway Group, where George led a team to optimize customer engagement, and Digital Marketing Manager at PizzaExpress, focusing on multi-channel communication strategies. An early career in journalism laid a strong foundation in content creation and communication, complemented by academic training in freelance and sports writing from the London School of Journalism.