Samuel F. Poirier is a seasoned entrepreneur and executive with a diverse background in innovative business ventures. Currently serving as the Chief Executive Officer of Mercantile since January 2021, Samuel leads efforts to enhance small business purchasing power through tailored financial services, collaborating with organizations like the American College of Physicians and the National Funeral Directors Association. As a Peter Thiel Fellow since June 2016, Samuel is recognized for exceptional achievements in business and science. Previously, Samuel co-founded and served as CEO of Cruisehub, a company focused on revolutionizing the cruise booking industry, and Retinad, a leader in VR analytics. Additionally, Samuel co-founded Yagi Card, which launched the world's first Bitcoin Debit Card.
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