MacKenzie Powlette McDavid

Mackenzie Powlette McDavid is a seasoned analytics professional with extensive experience in digital marketing and data analysis. Currently serving as a Senior Data Analyst at Tombras, Mackenzie focuses on measuring the impact of digital marketing strategies, employing advanced techniques such as ROAS and media mix modeling. Proficient in data visualization and analysis, Mackenzie utilizes Tableau to enhance client insights on media effectiveness. Previous roles include Digital Marketing Specialist at Green Apple Strategy, where Mackenzie developed strategic digital campaigns and conducted SEO planning, and Marketing Analyst at Emerson, responsible for optimizing digital marketing efforts and successfully coordinating large-scale trade show budgets. Mackenzie holds a Master's degree in Marketing from Vanderbilt University and a Bachelor's Degree in Marketing from Miami University.