Ben Chardell

Ben Chardell currently serves as the Lead Associate Trading Director at The Trade Desk, having joined the company in July 2023. Previously, Ben held the position of Director, Regional Go to Market (North America) at Criteo from January 2022 to February 2023, where responsibilities included executing commercialization strategies for programmatic products and serving as a chief subject matter expert on critical topics like identity and measurement. Ben's career also includes significant roles at Adobe as a Go to Market & Senior Analyst, driving major revenue growth and leading taskforces focused on the cookieless future and machine learning. Prior positions include Integrated Media Director at 360i, Client Services Manager at ownerIQ, and Digital Media Director at rEvolution, where Ben developed clients' analytics capabilities and negotiated cost reductions. Beginning as a Media Supervisor at OMD USA for McDonald’s and Starcom MediaVest Group for Microsoft, Ben has a robust background in media strategy, digital planning, and campaign execution. Ben Chardell earned a Bachelor's Degree in Marketing from Northeastern Illinois University.