Bihao Pan

Bihao Pan 潘必豪 is a seasoned professional in programmatic advertising and inventory development, currently serving as General Manager of Inventory Development for South Asia Pacific at The Trade Desk since October 2017. Under this role, Bihao leads Inventory Partnerships across South East Asia, India, Australia, and New Zealand. Prior experience includes positions as Head of Open Demand at AOL and various leadership roles at IAB Southeast Asia and India, focusing on performance advertising and mobile strategies. Bihao’s educational background includes multiple MBAs from Tsinghua University and INSEAD, highlighting expertise in business administration and management.