The Trade Desk
Brian Yoon serves as the Vice President of Financial Planning and Analysis at The Trade Desk since November 2020, bringing extensive experience in financial leadership from previous roles at WarnerMedia, where Yoon held positions as Vice President and Executive Director of Financial Planning & Analysis, and at Lazard Freres & Co. as a Director focused on Telecom, Media, and Technology M&A Investment Banking. Prior to this, Yoon worked as an Associate at Bank of America Merrill Lynch specializing in Media and Telecom Investment Banking, and as a Summer Associate at Sawdust Investment Management. Yoon's earlier career includes significant technical experience as the Director of Data Engineering at Language Weaver and as a Senior Software Engineer at DoubleClick. Yoon holds an MBA in Finance, Management, and Strategy from Northwestern University's Kellogg School of Management and a BA in Computer Science from Columbia University.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.