The Trade Desk
Coloma Mengotti is a seasoned professional with extensive experience in digital marketing and ad operations. Currently serving as a Senior Trading Specialist at The Trade Desk since November 2020, Coloma previously held the position of Paid Media Consultant at Cheil Spain, managing performance campaigns across multiple platforms. With a strong background at Teads.tv, Coloma excelled as Head of Ad Operations, overseeing a team and analyzing performance data, and earlier as Account Ad Operation Manager, focusing on video and display campaign management. Coloma's skills were further demonstrated as Paid Media Marketing Manager at Smartick, and through various training roles in marketing and public relations. Education includes a degree in Philosophy and a Licenciatura in Public Relations from Universidad Complutense de Madrid, along with a specialized course in programmatic buying and data from IAB SPAIN.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.