Hau Yin Li

Hau Yin Li is a Senior Trading Specialist at The Trade Desk, a position held since April 2024. Prior to this role, Hau managed a team of nine as Programmatic Director at Zenith UK from November 2017 to April 2024, overseeing end-to-end programmatic media buying across multiple clients and verticals. Hau's experience includes various roles in programmatic marketing and digital marketing at New Street Records from January 2015 to August 2017, where responsibilities involved creating marketing calendars and launching promotional campaigns via social media. Additionally, Hau played a pivotal role in event management and branding as Project Leader for the Alternative Stage at ValeFest, as well as developing a brand presence for Decade Clothing from September 2012 to July 2013. Hau holds a Master’s Degree in Marketing and a Bachelor’s Degree in Geography from the University of Birmingham.