Katy Friday is an accomplished professional in business development and advertising, currently serving as Vice President of Business Development at The Trade Desk since March 2014. With a focus on helping brands and agencies navigate media buying across diverse platforms, Katy has held multiple senior roles including General Manager and Senior Director within the same company. Previous experience includes significant positions at WildTangent Media, where Katy managed cross-platform advertising solutions, and Mindshare, where media planning for major clients such as Kimberly Clark was a key responsibility. Katy also contributed to DRAFTFCB INTERACTIVE as a Media Planner, developing strategies for MillerCoors. An education background includes a Certificate in Management Essentials from Harvard Business School Online and a Bachelor's Degree from Illinois State University.
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