The Trade Desk
Lauren Hollinger serves as Lead Director of Inventory Management at The Trade Desk, a role held since January 2019, and previously held the position of Director of TV Partnerships there. Prior to this, Lauren was the Director of Publisher Partnerships at 33Across Inc. from July 2017 to January 2019. Lauren's earlier experience includes working at AOL from November 2011 to March 2017, where duties included maintaining an extensive account base and advising on programmatic advertising strategies. Lauren began the professional journey at Aerotek as an East Coast Regional Recruiter, focused on staffing candidates in various sectors from August 2009 to October 2011. Lauren holds a Bachelor of Science in Marketing from Virginia Tech.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.