The Trade Desk
Luke Kannawin is a digital media specialist with extensive experience in programmatic planning and trading, currently serving as Lead Associate Trading Director at The Trade Desk since June 2019, following a previous role as Senior Trading Specialist. Prior experience includes positions at IMM - Ideas Made Measurable, where responsibilities encompassed managing and optimizing digital media campaigns, and Rocky Mountain Adventures, Inc., where skills in safety, customer service, and sales were developed as a Raft Guide. Luke holds a Bachelor's Degree in Marketing with a minor in Economics from Colorado State University and a Certificate in Management Essentials from Harvard Business School Online.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.