The Trade Desk
Nicole Heather is a skilled marketing professional with extensive experience in programmatic advertising and trading. Currently serving as a Senior Trading Specialist at The Trade Desk since April 2021, Nicole previously held the role of Trading Specialist. Prior to that, Nicole worked at Havas Media Group from April 2018 to April 2021 as a Programmatic Strategist and Local Investments Associate. Additional experience includes positions at Mercury Media as a Media Assistant and at Kel & Partners as a Social Media Intern. Nicole also gained early marketing experience as an intern at Prime Healthcare Services in 2015. Nicole earned a Bachelor's degree in Marketing from the College of Charleston in 2016.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.