The Trade Desk
Sophie Coleman is an accomplished professional with extensive experience in leadership roles across renowned companies. At The Trade Desk, Sophie holds the titles of Vice President, Go To Market, and Commercial Operations & Strategy. Previous positions at The Walt Disney Company include Vice President of Performance & Operations for Direct To Consumer & International and Vice President of Data & Ad Strategy and Operations at ESPN. Sophie's career also features significant roles at Nielsen, where Sophie served as Operations Lead for Greater China, Vice President of Global Strategy, and Director of Digital Product Integration. Additional experience includes Vice President of Product Management and Director of Product Management positions at Phorm, as well as a Director of Product Management role at WhenU.
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The Trade Desk
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With The Trade Desk, buyers can value each impression like traders value stocks, using first and third party data to decide which impression to buy and how much to pay.