Sally Beswick is an accomplished Market Research Consultant at Shine Business Research Ltd since May 2008, specializing in innovative research solutions that enhance understanding of customer needs and inform business strategies, with particular expertise in New Product Development, Challenger brand development, and marketing strategy. Sally's experience includes serving as a Volunteer at The Trussell Trust since November 2016, and previously holding positions such as Research Director at One MS, Marketing Consultant at Advantage West Midlands, Account Director at Millward Brown, Marketing Manager at Cadburys Schweppes PLC, and Market Research Executive at Boots UK. Sally holds a 1st Class Honours BSc in Statistics from Newcastle University, completed in 1984.