Peta Demidenko

Peta Demidenko is an experienced professional in privacy and data protection, currently serving as the Head of Privacy at The U Group & Co since May 2023. Prior to this role, Peta held significant positions at VGW, including Data Protection Officer and Information Management Officer, where efforts were focused on integrating data protection practices. Earlier experience includes managerial roles at WestCycle and as a Guide/Coach/Instructor at Rock and Roll Mountain Biking, alongside serving as Senior Information Coordinator for the City of Stirling, where Peta developed the Records Management and Data Governance Framework. Additional expertise was gained at Bluebox Solutions as a Business Analyst and in records management strategy at Tronox. Peta's career commenced as an Information Analyst at ASIC.