The Underdog Agency
Craig Battersby is a seasoned professional in the field of commercial strategy and digital marketing, currently serving as the Commercial Director at The Underdog Agency since September 2020. In this role, Craig supports market-leading brands in enhancing their commercial performance by implementing digital marketing plans and customer retention strategies. Previously, Craig held key positions including Head of Product at JD Gyms and Director at Prodigium Group Ltd, with earlier experience as Board Member and Head of Product at Total Fitness, overseeing member experience for a large health club chain. Craig holds a Bachelor of Science degree from The University of Salford, awarded in 2006.
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The Underdog Agency
BUILDING BRANDS THAT STAND THE TEST OF TIME Our strategic process helps build long-term success with our Attract-Engage-Convert approach to sustainable marketing. Ask us about our Underdog Agency Brand Legacy process, or how our Nexus Content SEO strategy can help you attract, engage and convert your ideal customers Our leadership team has over 30 years of hands-on experience within corporate leadership and strategic marketing, delivering highly successful campaigns for national and international brands. Our wider team of industry experts bring together an array of marketing specialists, giving you access to the very best marketing talent in the UK. hello@theunderdogagency.co.uk