Taylor Sweeney

Taylor Sweeney serves as the Associate Director of Digital Marketing at The University of Alabama, overseeing social media strategy that achieved 163 million impressions across over 6,000 posts, ranking among the top in the nation and second in the SEC for the 2024–25 season. Previously, Taylor held the position of Assistant Director of Digital Marketing and contributed significantly to digital marketing campaigns to boost ticket sales and attendance across multiple sports. As a Digital Marketing Student Assistant, Taylor played a crucial role in launching Alabama Athletics' TikTok, which quickly gained over 120,000 followers. A background includes a Social Media Intern position at the Southeastern Conference, where coordination of social posts occurred during the 2022 SEC baseball tournament, as well as prior experience as a PT Supervisor at Splendid and an Interior Design Intern at Lydia Lyons Designs. Taylor holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Oregon and a Master of Arts in the same field from The University of Alabama.