Judah Lim

Judah Lim is an experienced marketing and analytics professional currently serving as the Associate Director of Marketing Insight & Analytics at The University of Western Australia since April 2022. With a robust background in digital transformation and marketing analytics gained through various roles at Curtin University, including Agile Squad Lead and Senior Manager of Marketing Analytics & Performance, Judah has successfully driven strategic projects that enhance student engagement and applicant conversion rates. Prior experience includes leading a digital marketing consultancy, co-founding a web application development company, and holding technical roles at Dell Computer Asia and other organizations, demonstrating a diverse skill set in digital marketing, project management, and technology implementation. Judah holds a Postgraduate Degree Certificate in Artificial Intelligence for Business from Deakin University, alongside Bachelor’s degrees in Business Information Systems and Marketing from Murdoch University.