Elisette Carlson

Elisette (Eli) Carlson is an experienced professional with a diverse background in marketing and consulting. As the Founder of SMACK! Media, Eli has established a strong presence in the media industry. In the role of Consulting Member at The Upside, Eli contributes valuable insights and expertise. Previously, as a Partner at Boyden, Eli played a key role in executive search and consulting services. Eli's experience also includes serving as the Director of Marketing at Zoot Sports USA and as a Senior Account Manager at ACTIVE Network, showcasing a robust skill set in marketing and client relationship management.