Sam Baker

Sam Baker is an accomplished expert in performance and digital optimization, currently leading Sam Baker Consulting since June 2019, where the focus is on helping DTC brands enhance their performance through Conversion Rate Optimization and Performance Marketing. With a diverse background, Sam has served in various roles including Director of Digital Optimization at TRANZACT, Optimization Consultant at Brooks Bell, and Senior Analyst at Abercrombie & Fitch. Additional contributions include advisory and consulting roles at Gifting Brands and The Upside, as well as active membership in professional communities such as the Women in Retail Leadership Circle and the co-lab. Sam holds a Bachelor’s degree in Communication and Italian Language and Literature from Purdue University and has prior experience in digital analysis and project management roles across several organizations.