Deirdra Barr McIm

Deirdra Barr MCIM currently serves as the Director of Marketing and Communications at The Vegetarian Society, a charity dedicated to promoting the benefits of plant-based eating. Prior experience includes working as a Marketing Consultant for SMEs, focusing on the health/beauty and music sectors, and holding various marketing management roles at organizations such as Henshaws, Trolex Ltd, The Lubrizol Corporation, Ethyl Corporation, Datel, and IBM. Deirdra's educational background includes ongoing studies for an MSc in Digital Marketing at The Manchester Metropolitan University, along with a diploma in Online & Digital Marketing from the Digital Marketing Institute and membership in the Chartered Institute of Marketing.