Amy Welham has extensive experience in strategic roles, primarily at The Very Group since August 2011, where responsibilities have included Head of Strategy, Head of Customer Strategy & Proposition, and Head Of Customer Experience and Proposition. Prior to this, Amy worked at dunnhumby as a Campaign Executive and at IMS Health as a Management Consultant and Business Analyst. Academic qualifications include an MA in Marketing and Advertising and a BA in Human Geography from the University of Leeds, along with further studies in Human Geography at the University of Waterloo.