Ed Fry

Edward Fry is an accomplished finance professional with extensive experience in senior leadership roles. Currently serving as Group Finance Director and Deputy Chief Financial Officer at The Very Group since July 2020, Edward has held various pivotal positions including Finance Director for Planning & Investor Relations and Director of Finance and Investor Relations. Prior experience includes serving as CFO for the David Ross Group of Companies, overseeing multiple brands such as Tamara Mellon and Best Dressed Group. Edward also contributed as CFO at iSmash, leading investment initiatives and strategic business responses to challenges such as COVID-19. Edward's career began at KPMG as an Associate in Transaction Services, followed by an Investment Appraisal Associate role at Burberry. Edward holds a Bachelor of Science degree from The University of Edinburgh and is an ACA qualified professional through ICAEW.