Cassandra Hobbins

Cassandra Hobbins is a seasoned design and brand consultant with extensive experience in the fashion industry. Since December 2014, Cassandra has led CASS HOBBINS STUDIO, collaborating with notable clients such as Sofia Richie Grainge, Shiseido, and David Zwirner Gallery. Currently holding the position of Head of Design and Production at The Webster since October 2017, Cassandra also serves as a member of Chief since July 2019. Cassandra previously held the role of VP of Design at Need Supply Co. and Totokaelo, and has contributed as a Creative Director at Contempo Limited. With a background that includes design leadership at Curve and Jump Design Group, and participation in NBCUniversal’s Fashion Star, Cassandra's expertise spans both brand development and high-level design strategy. Educationally, Cassandra holds a Bachelor’s degree from the University of Alberta.