The Well
Kerra Aucoin Mansfield is a seasoned Social Media Consultant and Strategist, with experience at KA Social Media Consulting and The Well - Creative Consultants. Notably, Kerra has served as the Social Media & Marketing Director for BlogJam Atlantic, Canada's Community-Building Blogger Conference, and has also worked as a Project Manager for Metro Guide Publishing, focusing on the WHERE Halifax & Greater Halifax Visitor Guide. Kerra holds a Bachelor of Commerce degree in Marketing, Human Resource Management, and Industrial Relations from Saint Mary's University, which was completed between 2001 and 2006.
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The Well
The human-centred marketplace for accounting, marketing, advertising, communications and technology. Part Agency. Part Matchmaker. The Well is an entirely new approach to forging accounting, operations, marketing, advertising, communications and technology relationships. With specialists and staff that call Canada home, we’re the first human-driven marketplace where building trust is a primary focus. The Well is designed to make things easy for everyone. Trading the usual risks, costs and time in locating and screening specialists for network of available vetted talents, centralized billing, built in contingencies and back-ups to protect everyone's interests with no hidden costs, recruiter fees or organizational retainers. Since 2014, The Well has been perfecting a proprietary 22 point vetting system designed specifically to identify professional, committed specialists who are building their business with purpose. That means no side hustlers, hobbyists or 'necessity freelancers' in between full time gigs. Specialists who successfully complete this process are designated to one of two rosters - project or fractional - which is proven to make for stronger matches and lasting relationships with their clients. Think of our roster members as the celebrities, and we'e their agents. We provide clients with support and advice, and recommend the best individuals and teams to tackle each job with a look to developing lasting relationships - all for free and without obligation.