The Well
Tracy Ashley is an accomplished communications and events professional with extensive experience in managing and executing high-profile events and strategic communications. As the owner of Tracy Ashley Communications since 2007, Tracy has built a reputation for personalized client service and attention to detail. In current roles with GIVETOLIVE as Events & Operations Manager and The Well as Corporate & Special Events Manager and Media Publicist, Tracy plans key events and provides essential support to clients. Notable accomplishments include managing sponsorship for the North American Indigenous Games 2023 and directing operations for the Blue Nose Marathon during the pandemic. Previous positions include marketing management at Efficiency Nova Scotia and event management at Agenda Managers, along with a strong foundation in public relations established at Colour and TecKnowledge Healthcare Systems. Tracy holds a Bachelor’s degree in Public Relations from Mount Saint Vincent University.
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The Well
The human-centred marketplace for accounting, marketing, advertising, communications and technology. Part Agency. Part Matchmaker. The Well is an entirely new approach to forging accounting, operations, marketing, advertising, communications and technology relationships. With specialists and staff that call Canada home, we’re the first human-driven marketplace where building trust is a primary focus. The Well is designed to make things easy for everyone. Trading the usual risks, costs and time in locating and screening specialists for network of available vetted talents, centralized billing, built in contingencies and back-ups to protect everyone's interests with no hidden costs, recruiter fees or organizational retainers. Since 2014, The Well has been perfecting a proprietary 22 point vetting system designed specifically to identify professional, committed specialists who are building their business with purpose. That means no side hustlers, hobbyists or 'necessity freelancers' in between full time gigs. Specialists who successfully complete this process are designated to one of two rosters - project or fractional - which is proven to make for stronger matches and lasting relationships with their clients. Think of our roster members as the celebrities, and we'e their agents. We provide clients with support and advice, and recommend the best individuals and teams to tackle each job with a look to developing lasting relationships - all for free and without obligation.