Sarrah Hallock

Sarrah Hallock is the CoFounder & COO of THE WELL. Sarrah is also an Integrative Health Coach and Nutritionist. Prior to her career in Health and Wellness, Sarrah spent 20 years helping turn consumer products into household names. As Brand Director for vitaminwater, Sarrah oversaw triple digit growth from the early days of the brand through to the sale to The Coca Cola Company for $4.1b in 2007. Sarrah went on to be an investor and VP of Marketing for bai, an enhanced water beverage that sold to Dr Pepper Snapple Group for $1.75b in 2016. She then helped launch WTRMLN WTR as VP of Marketing and an investor in 2014. Sarrah serves as an advisor and/or investor to various Consumer Brands including POP & BOTTLE, Health-Ade Kombucha, wtrmln wtr, Chef’s Cut Jerky, Vital Proteins, pop chips, One Bar. Sarrah holds a BA in International Relations & Economics from Simmons College, Health Coaching certification from Duke Integrative Medicine and the Institute of Integrative Nutrition.