Adam Mills is currently the Head of Insight & Loyalty at The Wine Society. Previously, Adam worked at BT as a Senior Manager in Marketing Strategy & Central Planning, as well as in various roles focusing on brand strategy, digital performance, and marketing optimization. Adam has experience working with companies such as Tesco PLC, audioBoom, and Unbound.co.uk in marketing, outreach, and social media coordination. Adam also has a background in freelance digital consulting, assisting SMBs with digital strategies. Adam's educational background includes a Bachelor of Arts in Journalism from City, University of London.

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