Samuel Day is an accomplished marketing professional with extensive experience leading marketing strategies for prominent organizations. Currently serving as CMO at Direct Line Group since January 2024, Samuel oversees marketing for various personal and business brands. Prior roles include CMO at Confused.com, where significant market share growth was achieved, and Director of Customer Acquisition at RAC, where insights-driven strategies led to substantial growth. Additional experience includes key marketing positions at Microsoft, the Automobile Association, HSBC Bank plc, Midland Bank plc, and Denplan Ltd. Samuel holds a CIM Postgraduate Diploma in Marketing from Southampton Business School and a BA Hons in English and American Studies from Southampton University.
