The Wise Marketer
Bill Hanifin, CLMP™, is a seasoned professional in customer engagement and loyalty marketing with extensive experience in the field. As the CEO and Managing Editor of The Wise Marketer since January 2016, Bill leads a global resource for professionals focused on customer loyalty and digital marketing. Prior to this role, Bill served as the Chief Executive Officer of Hanifin Loyalty, a firm specializing in data-driven customer marketing strategies, since 2006. Before founding Hanifin Loyalty, Bill was the Managing Director of Customer Growth LLC and held various positions at COLLOQUY and Visa, where significant contributions included launching a consulting group that evolved into LoyaltyOne and managing co-branded rewards programs, respectively. Bill holds a Bachelor of Science degree in Finance from the University of Virginia.
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The Wise Marketer
The Wise Marketer™ is the most widely read source of news, insights, and research on all topics related to data-driven, customer-centric marketing. We deliver timely and unbiased perspectives to a global audience of marketing professionals. [thewisemarketer.com] The Loyalty Academy™ is a global leader in loyalty marketing education through our practitioner-based curriculum delivered online or in-person workshop formats. We are the only source of the the Certified Loyalty Marketing Professional™ (CLMP™) designation. [loyaltyacademy.org] Wise Marketer Group (WMG) is a customer loyalty marketing media and education company that operates both The Wise Marketer™ and Loyalty Academy™.